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The Goody Brand Audit: Is Your Brand Doing Its Job?

  • Goody Creative
  • Jan 7
  • 3 min read

Updated: Jan 8

Goody Brand audit text with arrow

If your brand isn’t feeling quite right, you’re not alone. Many businesses reach a point where things look fine on the surface - but underneath, something isn’t working as hard as it should.


That’s where the Goody Brand Audit comes in.


A clear, honest look at how your brand is showing up - and what you can do to make it work better for your business.



What Is a Brand Audit?

A brand audit is a strategic review of how your brand is performing across key touch-points - from visuals and messaging to overall consistency.


At Goody Creative, we look beyond aesthetics. The Goody Brand Audit focuses on whether your brand is helping you grow, connect, and convert - or quietly holding you back.



Why Brands Need a Check-Up

Brands evolve. Businesses grow. Teams change. What worked a year ago might not be working now.


You might recognise some of these signs:

  • Your brand looks inconsistent across platforms

  • Your logo feels dated or unclear

  • Your messaging doesn’t reflect who you are anymore

  • Your campaigns don’t convert

  • Your website or social presence don’t feel consistent


A brand audit helps pinpoint exactly where things are slipping - and where the biggest opportunities lie.



What’s Included in the Goody Brand Audit

The Goody Brand Audit is designed to be practical, not overwhelming. Here’s what we review in a 30 minute session:


Visual Identity

We look at your logo, colour palette, typography, and overall visual consistency. Is it recognisable? Is it working across touch-points?


Messaging & Positioning

We review tone of voice, key messages, and how clearly your brand communicates what you do - and why it matters.


Consistency Across Touchpoints

From social posts to your website, we check whether your brand feels cohesive.


Opportunities for Growth

Most importantly, we identify where strategic changes could have the biggest impact on performance and perception.



How the Process Works

  1. Book your audit through our enquiry form or feel free to DM or email if easier.

  2. We review your brand.

  3. You receive feedback via a short 1-1 call with Founder/Creative Director Danielle Goody and concise PDF proposal.

  4. Actionable next steps are outlined within your proposal that you can reflect on and move forward with if you wish.




Who It’s For

The Goody Brand Audit is ideal for:


  • Growing businesses ready to level up

  • Startups preparing to scale

  • In-house marketing teams wanting an outside perspective

  • Brands considering a refresh but unsure where to start


If you’ve ever thought “our brand could be doing more”, this is for you.



From Audit to Action

Clients use the Goody Brand Audit as a starting point for:


  • Brand identity refreshes

  • Campaign strategy and creative

  • Website re-designs

  • Ongoing design support through monthly retainers


There’s no obligation - but if you want help implementing the recommendations, we’re ready to support you.



Why the Goody Way Works

We believe branding should feel collaborative, not intimidating. The Goody Brand Audit is honest, constructive, and focused on helping your business move forward. We also know you know your business and industry best - so the audits aim is just to give you our expertise when it comes to brand strategy. No baddies - just honest creative advice!



Ready? Oh Goody! Book Your Goody Brand Audit

If you’re ready for a fresh perspective on your brand, book a Goody Brand Audit via our enquiry form or get in touch via hello@goodycreative.com

 
 
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